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Our current design methodologies lack the nuance to understand and design for women’s lived experiences. In fact, they often exacerbate the inequities that women experience. They let us forget about women.
Our tools, frameworks & questions:
*Women-Centric Design is currently in beta version 1.0.
In its current version, Women-Centric Design shares two core tools. The tools include practical examples, questions, and application exercises, all crafted to guide you through problem-definition & project scoping, design research, insights synthesis, ideation, prototyping, and implementation.
A project scoping & opportunity identification framework
How might we evaluate our current women-centricity and identify opportunity areas to increase it?
A research and ideation tool
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How might we incorporate greater women-centricity into the solutions we build?
Women-centric design tools, frameworks, and questions are built to integrate into existing design and creative-problem solving processes.
Pre-requisites for applying women-centric design
To make it easier for practitioners to apply the tools, we have created guides for specific roles that we are familiar with:
🙋🏽♀️ We would love to co-create more guides like this with and for other impact-oriented roles. Would you like to co-create one with us? Tell us more here →
💾 Get an overview summary of Women-Centric Design ↗️
👩🏾🏫 join an upcoming workshop to apply the tools in an interactive setting ↗️
📖 Interviews with the gender practitioners that informed this work ↗️
Share Women-Centric Design: comms package
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Unconform is a design consultancy that helps organisations build products & services that truly center, serve, and value women. We help organisations get smarter about women’s lived experiences, go further in their research faster, and be more equitable from the get-go.
Women-Centric Design is a toolkit supporting design and impact practitioners to build products, services and systems that truly serve women. This project is and always will be a work in progress. Women-Centric Design is currently in beta version 1.0.
Unconform is founded by Mansi Gupta, a designer and researcher with several years of experience leading women’s focused projects in healthcare, finance, tech, education, primarily in the Global South. Her project experience and observation that there is potential for more cross-learning in this space drove the creation and development of Women Centric Design.
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