the why

When we design for “everyone,” we create one-size-fits-default-male outcomes, creating unintended consequences for women.

Although 'human' or 'user'-centered design might suggest inclusivity by its name, our design methodologies frequently default to 'one-size-fits-men' outcomes, inadvertently marginalizing many, including women. This is exacerbated by the misconception that designing for women is about niche or 'women's-related' spaces such as reproductive health, overlooking the broader need for inclusivity across other essential services such as finance, tech, health, public transport, education, and more.

Check out our repository of examples to learn how and where we forget about women.

the what

While the definition of women-centricity is ever-evolving, we define it as solutions that center, serve, and value women. What does this mean?

Women-centricity is about revolutionising systems that have historically and consistently excluded and overlooked women, extending beyond traditionally female-oriented domains (e.g., reproductive health, fashion, beauty), and encompassing their needs across a wide range of solutions.
Women-centricity doesn't restrict products solely to women but ensures their inclusion. While we center our work and research around women, the insights and themes from this approach can benefit a broader audience, including men.
Women-centricity is not against men or anyone else; rather, it paves the way for improved solutions that benefit a wide range of individuals beyond women.
Women-centricity isn’t binary. There’s no such thing as women-centric or not. Rather, we can always design for more women-centricity and holistically.

where

Women-Centric Design in the Pluriverse

Women-Centric Design is one (of many!) starting points towards creating a more inclusive, equitable and just future. Women-Centric Design exists in the larger, expanding ‘pluriverse’ of equity, inclusion, justice, and decolonisation.

This project is and always will be a work in progress. Women-Centric Design is currently in beta version 1.0.

(Note: thank you to my friend Victor Udoewa for introducing me to the pluriverse and helping me see women-centric design in the context of it).

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